Brand translation
Converted the supplied HiBob visual language into a friendly, dimensional character built to remain readable in motion.
Featured case study2026
HiBob
Character
Animation.
A branded 3D character piece created for a Sporty Group x HiBob project—from expressive motion and lighting through to edit and sound.
My role3D Artist · Animator · Motion Designer · Editor
DeliverablesCharacter film · Expression tests · Final edit
ToolsCinema 4D · Corona · After Effects · Premiere Pro
Project contextSporty Group x HiBob affiliation
Final film
Friendly by design.
Expressive in motion.
Process
From brand asset to animated personality.
The focus was not simply to move the character, but to make Bob feel clear, warm and memorable while remaining consistent with HiBob's identity.
Expression system
Developed neutral, open, wink and surprise expressions for the visor, giving Bob personality without overcomplicating the face.
Character animation
Used squash, stretch, antenna follow-through and controlled body movement to make the performance playful and approachable.
Lighting & rendering
Built a polished studio presentation in Cinema 4D and Corona, balancing soft product lighting with HiBob's bright brand palette.
Edit & sound
Finished the piece with timing, logo animation, typing beats, sound design and final post-production.
Character language
Small expressions. Clear personality.
The visor became Bob's main emotional surface. A compact library of readable expressions made the character feel responsive while keeping the design simple and recognisable.
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